It is cheaper than the Amazon offering if a business sends more than 2,000 parcels a year. In the U.K., Royal Mail offers an excellent 2-3 day delivery service that is low cost and includes delivery confirmation. It also can mean that Amazon does not recognize the delivery confirmation if a dispute occurs. It could result in a tracked metric being zero instead of 100 percent. This has consequences if you use a service that does not integrate with Amazon. Any other service is not tracked as far as Amazon is concerned. I imagine that they make a profit out of this.Īs far as Amazon is concerned, a parcel is tracked only if a seller uses a delivery service that Amazon approves of - one it can interface with to confirm the tracking number and delivery. The last two are important.īoth Amazon and eBay offer delivery services. If the metrics did not matter, why collect them? For the delivery portion of any order, Amazon tracks how long it takes to dispatch, what percentage of orders are tracked, and how long it takes the orders to be delivered. Other metrics, we are told, are no so critical. Some metrics are critical, and there are dire consequences for merchants if they break them. The price they charge is certainly competitive in the U.K., however, and I am tempted to use them.Īmazon collects metrics on its sellers.
I imagine that they make a profit out of this. Delivery via Amazon, eBayīoth Amazon and eBay offer delivery services. Keeping those companies happy is also important. Increasingly, however, ecommerce sales are done on third-party platforms such as Amazon and eBay. After all, keeping customers happy means that they return to buy more. There was a time when pleasing the customer was the only criteria. All a customer cares about is a prompt, hassle-free delivery. A customer does not care about the carrier or how much it costs the merchant. The goal is to reduce costs, increase margin, and thus be more competitive.īut merchants should not choose a delivery solution on cost alone. Indeed some of the more sophisticated order management systems measure the dimensions, weight, and destination of every parcel and then compute the cheapest delivery method. Yet all too often we search for the cheapest delivery method. A sale is not complete until the customer receives the goods.
An unexciting but important part of ecommerce is shipping.
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